Pay per click (PPC) advertising is very popular method to get your advertisement displayed on the Internet. Advertising fee is charged based on every click your ads received. Question is, should you use PPC or SEO, Search Engine Optimisation, to have your website visible on search engine results? If you want instant visibility, go for Pay per click (PPC) advertising. Prospects can literally find your advertisement the next day after you have finished the usual steps of composing and submitting your ads. SEO strategy will usually take at least a few months for you to notice the result. Reasons because you need to wait for search engine spiders to do crawling and indexing, so, it will not be an immediate result. Hence, it’s reasonable and acceptable for any SEO consultants to tell you that you cannot have instant result with SEO campaigns. That is also why they will suggest you to get PPC campaigns set up if you are in a hurry to see some results.